Faculty Talks: Advertising, Branding, and Creativity

Monday, April 7, 2025 at 5:30 PM until 6:30 PMCentral Daylight Time UTC -05:00

Advertising, Branding, and Creativity

Professor Goldman will discuss branding (and how to create it), by exploring its power and value whether applied to products or people. It is the brand that differentiates and is the emotional reason to buy one product over another, as well as to choose one person over another for a professional position.

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