DePaul Corporate Partner Speaker Series: Consumer Insights 101: Understanding Human Psychology & Motivation in Consumer Contexts

ONLINE

What drives consumer behavior? In an era of influencers and immediate gratification, how can companies connect with their customers to uncover important insights about drivers of behavior in enough time to act on those insights? And what treasure troves of useful information exists online—entirely for free—that can be mined for insights about consumer tastes, preferences and trends? The discussion will focus on why and how consumers make decisions, while sharing the latest research findings and tools that companies should/could use to become more informed about their current/prospective customers.

James Alvarez Mourey is a professor of marketing at DePaul’s Kellstadt Graduate School of Business. He teaches Consumer Behavior in the MBA program. In addition, he is the director of the Modern Marketing Lab and the advisor for the DePaul Marketing Consulting Group.