Visit for COVID-19 updates and guidance.

    Personal Branding Webinar

    Thursday, September 29, 2022 at 12:00 PM until 1:00 PMCentral Daylight Time

    Have you considered the importance of developing your own personal brand? Branding is not just for marketing large organizations. Personal branding is the process of creating an identity for yourself as an individual or business. This involves developing a well-defined and consistent look, message, and presence online and offline. To clearly differentiate your value and what you bring to the table, you need to do more than have a good reputation. You need to have an outstanding personal brand. Often, we confuse our reputation with our personal brand. But the two are not one and the same. Your reputation is made up of the opinions and beliefs people form about you based on first impressions, your actions and behaviors. Your personal brand is much more intentional. It is built on how you want people to see you. It’s about visibility and the values that you outwardly represent.

    Learn how you can apply the principles of corporate branding to your personal brand from branding expert, Adrienne Weiss. Adrienne has developed award-winning brands and identities for some of America’s most iconic companies. From Coca-Cola, McDonald’s and Build-A-Bear to Target Stores, Five Below and Disney, Adrienne and her team create and reimagine brands that impact businesses all over the globe.

    In this webinar, you will learn that your personal brand starts with a strong story. It is made up of three rules of engagement—storytelling, club making and country building. Using case studies and big brand theories, Adrienne will break down the steps and help you begin to map your vision.

    This webinar is appropriate for:
    • Career Changers 
    • Early career professionals 
    • Anyone interested in building their own personal brand 
    By the end of the webinar you will:
    • Understand the value of branding and its application to your world
    • Learn the three unique and powerful strategies you can use to build your brand 
    • Discover why it’s important to start with a strong story
    Adrienne Weiss is the founder and principal of Adrienne Weiss Corporation (AWC), a branding think-tank located in Chicago. Adrienne received her BFA from Syracuse University and completed graduate work at American University. She has served on many boards including the School of the Art Institute, the Gene Siskel Film Center, Common Threads, the Boys and Girls Clubs of Chicago and Metropolitan Family Services.

    In 2016, Adrienne co-authored a brand building book, Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand, with her son to celebrate AWC’s 30 years in the industry. Adrienne and her son also teach a series of branding workshops with the mission of sharing best practices with a corporate audience.

    To register, please complete this form:

    Registration is no longer available because the registration deadline has passed.