• Certificate in Professional Business Writing
• Certificate in Integrated Marketing Communications

This program is designed for professionals in any career field or industry wishing to polish their writing skills. Whether writing a formal presentation, composing press releases or marketing materials, or drafting memos, this class can provide the skills you need.

Many business professionals, even those who can create good writing, often find writing to be difficult, time-consuming, and intimidating, and their writing doesn’t always produce the results they want.

If you would like to have a repeatable recipe for good writing that applies to any content or format, that speeds up composition time, helps you make your writing clearer, more succinct and easier to read, and that gets people to respond to you within the time frame you set, then this course is for you.

Effective business writing can set you apart from other employees, get you noticed by your superiors, and improve your chances of advancement.

You’ll gain these skills:

• Knowledge of a repeatable plan for writing any business document quickly and efficiently
• The ability to use the correct structure of effective business writing, including how to define the writing challenge, audience, desired outcome, communication style and format
• The ability to motivate readers to take action by using the proper message structure, establishing credibility, and clearly and concisely defining benefits to the reader

Week 1

• Online group discussion
• Recipe for Success: 4 W’s
  • Who is the target audience
  • What action or response are you asking of the target
  • Why will the target do what you are asking
  • When should the target respond
• Choosing the right approach
• Selecting the right vehicle
• Possible miscommunication
• Culture

• 7 Steps for Successful Writing
• Document structure
• Message structure

• Writing best practices
• Editing tips
• Proofreading tips

• Gender-neutral writing
• Writing in someone else’s voice
• Email best practices

• Grammar
• Punctuation
• Commonly confused and misused terms
• Resources

Are there course materials?
There are no books for this course, although it is highly recommended that students buy The Business Writer’s Handbook by Alred, Brusaw and Oliu.

Handouts will be distributed on the first day of class. The cost of these materials is included in the course fee. Students will need to supply three business writing samples, pens and paper.

Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class, with different requirements than courses taken for academic credit.

How big are the classes?
Class size is limited to 15 students.

Will I have to write papers and take exams?
Students should be prepared to spend time writing outside of class, to actively participate in group discussions, to evaluate the work of other students and to have their work evaluated by the instructor and other students.

Does this program qualify for financial assistance through the Workforce Innovation and Opportunity Act (WIOA)?
No. At this time, this program has NOT been approved by the ILLINOIS workNET initiative for workforce training grants. Please contact Workforce Development for more information.

What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses.

What is the difference between a certificate and a certification?
A certificate is earned after completion of a course or a series of courses. Certificates are usually awarded by a training provider or an educational institution. Certification typically includes an experience, an educational component and requires passing an exam. Certifications are awarded by governmental and/or professional agencies and often require recertification to remain certified.