• Generative AI in Marketing Certificate Program
• Certificate in Digital Marketing Strategy Certificate Program

Junior to mid-level marketing and sales professionals who have not had sufficient work training with Generative AI. Professionals who need to understand application of Generative AI to stay competitive.

• Digital Marketing Specialists – Individuals seeking to enhance their technical skills and leverage AI to improve content, campaigns, and customer engagement.
• Content Creators and Social Media Managers – Professionals looking to streamline content generation, improve brand voice consistency, and boost engagement with AI tools.
• Marketing Analysts and Strategists – Those who want to apply AI-driven insights for better market analysis, campaign optimization, and strategic planning.
• E-commerce and SEO Managers – Specialists interested in using AI to create SEO-optimized content and manage paid search campaigns efficiently.
• Entrepreneurs and Business Owners – Especially those in small to mid-sized businesses looking to scale their marketing efforts with the support of AI-driven solutions.

• Hands-On Skill Building: Learn through practical exercises tailored to real-world marketing challenges.
• Comprehensive AI Applications: Gain knowledge in using AI for a variety of marketing functions, from website content to paid search.
• Strategic Thinking with AI: Develop the ability to analyze and apply AI-driven insights to strengthen marketing strategies.
• AI-Enhanced Creativity: Develop innovative marketing solutions, incorporating AI for competitive differentiation and customer engagement.
• Career-Ready Skills: Acquire up-to-date skills relevant to the evolving digital marketing landscape.

Week 1: SWOT Analysis Using Generative AI                                           

• Topics Covered:
  • Introduction to SWOT analysis
  • Using AI to conduct market research and competitive analysis
  • Differentiation strategies using AI insights
• Specific Use Case:
  • Performing a SWOT analysis for a specific industry or company using AI tools
• Hands-On Exercise:
  • Students will use AI to gather data, identify strengths, weaknesses, opportunities, and threats, and generate a comprehensive SWOT report.

Week 2: Generating Website Content with AI

• Topics Covered:
  • Best practices for website content generation
  • Using AI to create engaging and SEO-optimized web pages
  • Ensuring consistency and brand voice with AI-generated content
• Specific Use Case:
  • Creating a full set of website pages for a new product launch
• Hands-On Exercise:
  • Students will use AI to generate homepage, about us, product pages, and blog content, optimizing for SEO and user engagement.

Week 3: Social Media and Display Advertising with AI

• Topics Covered:
  • Crafting social media posts and display ads using AI
  • Scheduling and managing social media content with AI
  • Measuring and optimizing ad performance with AI analytics
• Specific Use Case:
  • Designing a social media campaign and display ads for a promotional event
• Hands-On Exercise:
  • Students will create a series of social media posts and display ads, using AI to optimize content for different platforms and measure performance.

Week 4: Blog Writing and Idea Generation with AI

• Topics Covered:
  • Using AI to brainstorm blog ideas and topics
  • Writing compelling blog posts with AI assistance
  • Enhancing blog posts with AI-generated visuals and summaries
• Specific Use Case:
  • Developing a content calendar and writing blog posts for a company blog
• Hands-On Exercise:
  • Students will use AI to generate a list of blog topics, create outlines, write posts, and enhance them with AI-generated images and summaries.

Week 5: Paid Search and AI-Driven Campaigns

• Topics Covered:
  • Creating and managing paid search campaigns with AI
  • Using AI for keyword research and ad copy generation
  • Analyzing and optimizing campaign performance with AI
• Specific Use Case:
  • Running a paid search campaign for a specific product or service
• Hands-On Exercise:
  • Students will use AI tools to create and manage a paid search campaign, from keyword selection to ad copy creation and performance analysis.

Week 6: Project

• Requirement:
  • Develop a comprehensive AI-driven marketing strategy for a hypothetical or real company, incorporating all the functions learned in the course.
  • Present the strategy in a final presentation, report, or video, showcasing the application of techniques learned throughout the course.

Are there course materials?
Participants will need a Paid Version of Chat GPT and possibly one other Gen AI tool.

Do I get DePaul credit for these classes?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class, with different requirements than courses taken for academic credit.

What is the class size?
Class size will be limited to 22 students.

What is the difference between a certificate and a certification?
A certificate is earned after completion of a course or a series of courses. Certificates are usually awarded by a training provider or an educational institution. Certification typically includes an experience, an educational component and requires passing an exam. Certifications are awarded by governmental and/or professional agencies and often require recertification to remain certified.