“Though my degree is in public relations, I have not professionally worked in the industry and with the hopes of relocating and finding a new job, I wanted to keep my options open. Having Glynis Gibson as an instructor I was able to learn helpful tools and tactics for best practices through real-life examples. Glynis was an excellent instructor who was able to provide thoughtful answers and helpful feedback thanks to her firsthand knowledge. I am so glad I decided to take this course and would love to take another course soon.”
—Erin Morrissey
“I enrolled in this class with the goal of gaining a better understanding of the challenges facing my organization’s clients in today’s ever-evolving world of PR. Glynis Gibson’s strong background in public relations supported her credibility as an instructor and ensured the course was current, relevant and full of practical information, useful tips and actual examples akin to real-life PR in today’s market. I enjoyed learning from her and would recommend this course to anyone who wants to learn the basics of PR from an award-winning communications professional.
—Abbie Sullivan
“I enrolled in this course to enhance my knowledge of the field. In doing so, I received a wealth of valuable information that significantly improved upon what I had learned while serving in public relations roles. Glynis Gibson offered professional insights and incorporated an array of public relations tools and examples to help facilitate the learning process. The course materials provided will also serve as a valuable resource for me as I develop my business. I highly recommend anyone that is seeking to expand and enhance his or her knowledge of public relations to enroll in this course.”
—Cassandra Griffin
This program is ideal for anyone who:
- Wants to learn the basics of PR
- Is looking for a refresher PR course
- Wants to improve their knowledge and application of PR
- Is newly responsible for in-house PR
- May start working with or in a PR agency
In this course, you will:
- Learn the fundamentals of PR in today’s digital world
- Become familiar with various digital and traditional PR tools, tactics, channels and platforms
- Hear how to work with the media to obtain press coverage
- Gain real-world experience evaluating digital content and writing PR copy
Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.
What are the requirements to earn the certificate?
You will be expected to complete all assignments and participate in class discussions.
Are there course materials?
Handouts will be supplied.
What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses.
What is the difference between a certificate and a certification?
A certificate is earned after completion of a course or a series of courses. Certificates are usually awarded by a training provider or an educational institution. Certification typically includes an experience, an educational component and requires passing an exam. Certifications are awarded by governmental and/or professional agencies and often require recertification to remain certified.
