Visit go.depaul.edu/covid for COVID-19 updates and guidance.


    Continuing and Professional Education

    Homepage > Course Description

    Course: Marketing Research Certificate Program

    The Marketing Research Certificate Program is designed to provide you with an overview of the marketing research process and how it affects key business decisions. You'll come away with the basic skills necessary to conduct and/or manage qualitative and quantitative studies for your organization that will guide strategic and tactical decisions. This course will help you gain familiarity with both fundamental and state-of-the-art market research design and analysis techniques and procedures, offering a solid foundation to guide you through the entire research process. You'll learn how to identify the underlying business issue, design the research program, collect the data, tabulate and analyze the results, and prepare and present findings.

    In this five-week program, you will learn practical ways to develop sample design plans and construct effective questionnaires appropriate for qualitative and quantitative studies. You will also learn when to use, how to organize and how to get the most out of your focus group sessions. You'll come away with a solid foundation of knowledge of common data analysis techniques and the confidence and skills necessary to excel in any research setting.

    Marketing Research also counts as an elective towards completing the Integrated Marketing Communications Certificate Program.

    Programs Associated with this Course
    • Certificate in Marketing Research
    Who Should Attend

    Whether you are a hands-on practitioner or someone who manages or interacts with market researchers, whether you’re new to the field or an experienced professional, this program will give you a deeper understanding of the marketing research process.

    Benefits

    • Learn how to recognize situations that require market research
    • Gain an understanding of the research designs that could be used to address specific business issues
    • Broaden your understanding of critical research techniques and good research practices
    • Develop practical skills you can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results

    Topics/Syllabus

    Week 1—Marketing and Marketing Research Overview
    Week 2—Sampling Process and Sample Plans
    Week 3—Focus Groups
    Week 4—Questionnaire Design
    Week 5—Data Analysis and Communicating Research Results

    FAQ

    Do I get DePaul credit for this class?
    No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.

    How big is the class?
    Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.

    Will I have to write papers and take exams?
    While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.

    What are the requirements for the Integrated Marketing Communications Certificate?
    To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses.

    What is the difference between a certificate and a certification?
    A certificate is earned after completion of a course or a series of courses. Certificates are usually awarded by a training provider or an educational institution. Certification typically includes an experience, an educational component and requires passing an exam. Certifications are awarded by governmental and/or professional agencies and often require recertification to remain certified.

    For More Information, Contact:

    Jurate Murray

    Email: jmurray9@depaul.edu
    Phone: +1 312-362-5913

    Upcoming Class Offerings

    There are no classes currently being offered in this course. Check back again!

    Program Brochure

    Paper Registration

    If you wish to register for a class via a paper form, click here.
     

    Student Policies

    Click here for a list of our student policies.
    016181

    Contact Us

    For general inquiries, please email us or call 312-362-6300.