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Course: Content Marketing Strategy Certificate ProgramIn today’s digital landscape, whether you’re marketing to consumers or B2B organizations, shoppers are more informed than ever. According to Adweek, 81% of shoppers conduct online research before buying, engaging with blog content, videos, social media posts, and more along the path to purchase. Content marketing enables you to meet shoppers at these critical touchpoints, ensuring your brand is visible and compelling before shoppers narrow their options. This program provides you with the practical skills to effectively leverage content marketing and position your brand in the consideration set. Over six intensive weeks, you will learn how to craft content strategies that build brand awareness, inspire customer loyalty, and drive business growth. Grounded in real-world applications and insights, each week covers essential topics such as mapping content to the customer journey, tips for efficient content creation, and strategies for measuring success. By the end of the program, you’ll be equipped to develop a comprehensive editorial plan and utilize content marketing to help your brand thrive in a competitive market.
This program is ideal for experienced marketers seeking to broaden their expertise to encompass content marketing best practices, so that they may use this knowledge to launch an effective program for their organization. It’s also well-suited for professionals with journalism or writing backgrounds looking to transition into content marketing and early-career marketers interested in specializing in this rapidly growing marketing discipline. Consumers and B2B buyers have one thing in common: they are both increasingly searching for information online before making a purchase decision. In fact, they’re often very far down the purchase path by the time they connect with your organization. Content marketing helps ensure your brand is visible during this critical research phase. By completing this program, you’ll learn the best practices for managing an effective content marketing program that will help raise brand awareness, build customer loyalty, and educate your prospects.
Week 1: Content Marketing in Context
Week 2: Setting the Foundation
Week 3: Editorial Strategy, Process, and Planning
Week 4: Content Distribution, Measurement, and Optimization
Week 5: Tools, Tips, and Trade Secrets
Week 6: Final Presentations
Do I get DePaul credit for this class? For More Information, Contact:Jurate MurrayEmail: jmurray9@depaul.edu | Upcoming Class OfferingsContent Marketing Strategy Certificate ProgramDates: 11/11/2025 - 12/16/2025 Time: 6:00 PM - 9:00 PM Meeting Pattern Tuesday Location: Online Cost: $1,495.00 Registration Deadline: 11/4/2025 - a $75 late fee will be assessed after this date for late registrations Final Deadline: 11/11/2025 Paper RegistrationIf you wish to register for a class via a paper form, click here. Student PoliciesContact UsFor general inquiries, please email us or call 312-362-6300. |