Continuing and Professional Education

    Homepage > Course Description

    Course: Mobile Marketing Certificate Program

    The Mobile Marketing Certificate Program is designed to help you understand website/mobile coordination, security (mobile wallets), wearables, social media, personalization, data collection and advertising methods. In this program you will learn from over a dozen mobile practitioners who are experts in the mobile marketing field. You’ll gain the basic skills essential to use mobile marketing as an effective marketing communication tool and to engage customers and increase sales. This course will help you develop your own practical mobile marketing programs based on the key concepts you will learn in class.

    It has been said “in today’s modern world, people are either asleep or connected”. As marketers, we must respond and take advantage of the connected, mobile marketing trend. Upon successful completion, you will come away with a solid foundation of how to develop a successful mobile marketing campaign and learn how to use measurement and optimization techniques to engage your mobile customer base.

    Programs Associated with this Course
    • Certificate in Mobile Marketing
    Who Should Attend

    Whether you are in branding, sales, B2C or B2B, are a CEO, CMO, director in sales or marketing this program will give you a better understanding of mobile marketing and how it affects your organization. This program will benefit:

    • Sales professionals
    • Communications and public relations professionals
    • Social media managers
    • Marketing research professionals
    • Digital media specialists
    • Advertising specialists
    • Brand managers
    • Retail services managers

    Benefits

    • Understand how marketers are using the latest mobile technologies such as beacons, wearables, mobile wallets and others to engage customers and increase sales
    • Hear about successful mobile campaigns and how they complement digital, CRM and social media strategies
    • Learn from industry experts about mobile marketing tactics and strategy
    • Network with experts and fellow students who work within the digital marketing landscape
    • Learn the terminology, best practices, latest applications and how to integrate mobile into a total marketing program

    Topics/Syllabus

    • Macro view of mobile in the world of marketing
    • Mobile websites and experiences
    • Apps: what to know for mobile
    • Mobile messaging and compliance
    • Mobile wallet marketing and payments
    • Advertising on mobile
    • Mobile personalization, data and mobile CRM
    • Mobile 2020 outlook

    FAQ

    Will there be grades?
    No, but there will be assignments to help you learn how to build a program and keep up with the fast paced technology.

    Do I get DePaul credit for this class?
    No, this is a professional education class with different requirements than courses taken for academic credit.

    How big is this class?
    Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.

    What is the difference between a certificate and a certification?
    A certificate is earned after completion of a course or a series of courses. Certificates are usually awarded by a training provider or an educational institution. Certification typically includes an experience, an educational component and requires passing an exam. Certifications are awarded by governmental and/or professional agencies and often require recertification to remain certified.

    For More Information, Contact:

    Jurate Murray

    Email: jmurray9@depaul.edu
    Phone: +1 312-362-5913

    Upcoming Class Offerings

    There are no classes currently being offered in this course. Check back again!

    Program Brochure

    Paper Registration

    If you wish to register for a class via a paper form, click here.
     

    Student Policies

    Click here for a list of our student policies.
    016172

    Contact Us

    For general inquiries, please email us or call 312-362-6300.