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    Continuing and Professional Education

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    Marketing Analytics Seminar

    Marketers today are responsible for justifying their budget allocation across marketing channels. Marketing is measureable and actionable, and one must be well equipped with analytics measurement knowledge to optimize their marketing performance. Learn how to leverage data within marketing to enable data-driven decisions across your marketing strategy.

    In this seminar, you will learn the terminology and strategy for marketing analytics across channels such as social media, paid search, digital display, email, and offline media. You will participate in a two-day seminar where lectures take place via zoom.

    Who Should Attend

    This seminar is designed for anyone looking to understand the complex world of marketing analytics and the measurements used to guide marketing attribution and methodologies. If you work in marketing analytics, marketing, or ecommerce, this seminar will enhance your skill set.

    Benefits

    In this seminar, you will be able to:

    • Determine the cause and effects of your marketing strategy
    • Improve budgeting and return on investment
    • Understand the importance and growing relevance of marketing analytics
    • Identify types of marketing platforms and metrics across each platform
    • Discover how to optimize marketing campaign performance
    • Gain knowledge of available marketing analytics tools

    Topics/Syllabus

    • What is marketing analytics?
      • Importance of marketing measurement
      • Conversions of marketing to sales
    • Marketing channels:
      • Social media
      • Digital display
      • Email marketing
      • Paid search
      • Offline media
    • Marketing analytics tools:
      • Tableau
      • Adobe Analytics/Google Analytics

    FAQ

    Do I get DePaul credit for this class?
    No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.

    How big is the class?
    Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.

    For More Information, Contact:

    Jurate Murray

    Email: jmurray9@depaul.edu
    Phone: +1 312-362-5913

    Upcoming Class Offerings

    There are no classes currently being offered in this program. Check back again!

    Program Brochure

    Paper Registration

    If you wish to register for a class via a paper form, click here.

    Student Policies

    Click here for a list of our student policies.

    Contact Us

    For general inquiries, please email us or call 312-362-6300.