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Continuing and Professional Education


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Practical Internet Marketing Certificate Program

Simply confused on how to market on the internet? This six-week certificate program will provide practical guidance and hands-on experience with simple, low-cost Internet marketing tools and techniques. Since 2006, this program has helped to meet the needs of career changers, entrepreneurs, small business owners and marketing professionals who aspire to leverage the power and affordability of the Internet.

Practical Internet Marketing will prepare you to act both strategically and tactically - utilizing the web, social media tools, video, email and more to engage with your audience and sell your products and services. You will discover how to use analytic tools to gauge the effectiveness of your campaigns and communicate meaningfully with your audience.

This program provides hands-on experience that will explore both the best practices of Internet marketing and how to use simple, low-cost Internet tools. Basic computer experience on either a Windows or a Mac OS platform is expected. Each class will feature a combination of presentation, instruction and class discussion, and will end with an exercise due the following week. The program will culminate in class presentations.

This six-week certificate program is also offered in an online format. It may be taken as a stand-alone course and will fulfill one of the core requirements in DePaul’s Integrated Marketing Communications Certificate Program.

Testimonials

"Taking this class has been a very positive experience, as the instructor was able to present complex information in a way that was interesting, comprehensive and motivating. The class provided many tools, apps, suggestions, and innovative ideas that would assist any business, small or large achieve SEO goals otherwise unattainable within every corporate budget. The class created a curiosity and excitement that has left a lasting impression with me and I'm confident moving forward with great success because of this experience."
-Carla Montgomery

"This class is a must for everyone who is responsible for marketing or communications as part of their job. It covered a broad range of Internet, Social Media and Web 2.0 tools using traditional and digital teaching formats.
Our instructor, James, is very dedicated, personable and an all-things-web guru. His knowledge, a unique combination of marketing and technology, enables him to discuss strategy on high-tech topics which enhance your learning experience. He is very cutting edge, yet approachable, and kept the class moving. DePaul University has a gem on their hands!"
-Kimberly Young

Who Should Attend

This course is intended to demonstrate practical and low-cost techniques for small businesses and individuals. You should have a general degree of comfort working with computers, including the ability to install software, browse the Internet and perform word processing.

The following are just some of the audiences that will benefit from this course:

  • Career changers
  • Entrepreneurs
  • Freelancers
  • Guerilla marketers
  • Marketing professionals
  • Nonprofits
  • Small businesses

Benefits

  • Hands-on experience: You will learn best practices in Internet marketing as well as how to use the software tools to communicate effectively.
  • Cutting-edge curriculum: The program will present innovative, proven Internet marketing techniques as well as practical, current insights. Each time the class is taught the content is updated to include new developments and materials.
  • Feedback and peer review: You will receive constructive feedback from your instructor and classmates.
  • Online enhancements: Face-to-face sessions are accompanied with an online course that includes PDF handouts, discussion, quizzes, videos, downloads, links and more.

Topics/Syllabus

Topics

  • The Internet: History, and how it works
  • Website design and planning
  • Introduction to social media
  • Search engine marketing: Search engine optimization and paid search
  • Effective use of social media
  • Website tracking and analytics: Key performance indicators, cookies, canvas fingerprinting, web server log files, page tagging, urchin tracking parameters, session IDs, network data, offline reporting and more
  • Digital advertising: Banner advertising, programmatic advertising, native advertising, ad blocking, A/B (split) and multivariate testing, and research
  • Mobile marketing
  • Innovation: Interactive marketing, augmented reality, virtual reality, cryptocurrencies and gaming
  • Email marketing: Best practices, MIME, bulk-personalized email
  • Digital security
  • The dark web
  • Privacy
  • Copyright
  • Stock photography
  • Visual design

FAQ

Are there course materials?
There are no required books for this program. Comprehensive handouts will be distributed each class. Handouts and video lessons can be downloaded from the course website. The cost of these materials is included in the course fee. Each PDF handout is approximately 60-100 pages in length. Each class is recorded and made available as video download.

Is there required software?
Projects will require the use of free software. Instructions on how to download and use the software will be provided in class.

Is this class very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage, theory is integrated with the technology – we aim to provide insight for technical and non-technical participants.

Do I need a computer?
You will need access to a computer (Windows or Mac OS) to complete class projects. You may bring a laptop to class if you wish, but it is not required.

How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have about 15-20 students.

Will I have to write papers and take exams?
You will have an assignment each week, which will not be graded, but you will receive feedback on each of your assignments. At the end of the course, you will have a project presentation. You must successfully complete the project presentation to receive the certificate.

Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for continuing education units (CEUs). These classes are professional education classes with different requirements than courses taken for academic credit.

Does this program qualify for financial assistance through the Workforce Innovation and Opportunity Act (WIOA)?
In order to find out if you qualify for financial assistance, you must first contact Workforce Development. As a certified program under the  ILLINOIS workNet  initiative, this program has been approved for workforce training grants for those who are eligible. Funding may  be available for those receiving unemployment benefits. Please contact Workforce Development for more information.

What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses.

What is the difference between a certificate and a certification?
A certificate is earned after completion of a course or a series of courses. Certificates are usually awarded by a training provider or an educational institution. Certification typically includes an experience, an educational component and requires passing an exam. Certifications are awarded by governmental and/or professional agencies and often require recertification to remain certified.

For More Information, Contact:

Jurate Murray

Email: jmurray9@depaul.edu
Phone: +1 312-362-5913


Upcoming Class Offerings

Practical Internet Marketing Certificate Program

Dates: 5/17/2021 - 6/27/2021
Location: Online
Cost: $1,495.00
Registration Deadline: 05/10/2021 - a $75 late fee will be assessed after this date for late registrations
Final Deadline: 05/16/2021
REGISTER FOR THIS CLASS


Practical Internet Marketing Certificate Program

Dates: 9/13/2021 - 10/18/2021
Location: Loop Campus, 1 E. Jackson #7406
Cost: $1,495.00
Registration Deadline: 09/6/2021 - a $75 late fee will be assessed after this date for late registrations
Final Deadline: 09/12/2021
REGISTER FOR THIS CLASS


Program Brochure

Paper Registration

If you wish to register for a class via a paper form, click here.

Student Policies

Click here for a list of our student policies.

Contact Us

For general inquiries, please email us or call 312-362-6300.