The course is designed for people who have never played around with AI before, but have some knowledge of marketing principles and data analysis skills (e.g., Excel). You will gain an understanding of how AI works, what kind of problems it can solve, where it’s applicable and how to use it effectively in your own business environment—all without having any coding experience!

• Professionals who are involved in, or aspire to, lead and manage marketing within an organization
• Entrepreneurs and individuals interested in learning and understanding how AI can help you grow your business
• Anyone interested in the emerging field of AI and how it applies to marketing

In this course, you will:

• Explore the exciting possibilities of using AI to elevate your marketing strategies.
• Discover the different forms of AI and how they can be integrated into your marketing approach.
• Apply learnings from hands-on practical exercises, enabling you to dip your toes into the world of AI before tackling more advanced topics in the future!

Week 1: Introduction to AI and Marketing

• Definition of types of Artificial Intelligence and how they work
• History of AI
• ​​​​​​​Benefits and challenges of AI for marketing
• AI trends in the marketing industry
• Overview and impact of ChatGPT and OpenAI
• Examples of AI applications in marketing
• Designing and implementing an AI marketing strategy

• Understanding the importance of data in AI marketing
• Types of data used in AI marketing
• Data collection and preparation techniques for AI
• Customer data analysis using machine learning algorithms
• Overview of analytics and how AI can be used to enhance it
• Identify patterns and predict the future using AI
• Overview of AI-Powered Customer Segmentation, Personalization, and Automation 

• AI’s impact on the creative industry and content trends related to AI 
• Using AI for content authoring (social media posts, blog posts, emails and website copy, landing pages, keywords)
• Using AI for finding, creating and optimizing creative assets (images/photos, video content, licensing)
• Challenges and opportunities that come with AI-generated content and creative assets

• AI chatbots and conversational intelligence
• AI used for voice search
• Overview of social media marketing and how AI can be used to enhance it
• Strategies for leveraging AI to create and measure social media marketing campaigns
• Social media listening and sentiment analysis using AI
• Using AI for product descriptions and recommendations in B2C
• Using AI for pipeline effectiveness and forecasting in B2B
• Overview of AI-driven advertising and performance marketing 

• Best practices for data privacy and ethics in AI marketing
• Proper AI governance
• AI and bias
• Legal, copyright and attribution considerations 
• AI’s impact on the workforce
• Data protection regulations and AI (GDPR, CCPA, etc.)
• Overview of implementing AI in marketing strategy and operations 

• Present class projects
• Demonstrate applications of AI in marketing
• Conclusion and wrap-up of the program

Who teaches this course?
James Moore teaches this course. James is the Director of Online Learning for DePaul
University's Driehaus College of Business. He holds a B.A. in economics and information technology from Middlesex University in England and an M.S. in telecommunications with a computer science concentration from DePaul University. James lives in Chicago with his wife and daughter. He has been using Artificial Intelligence in his work and teaching since 2019.

What is AI?
AI (Artificial Intelligence) is a computer system that acts and reacts like a human being. It makes decisions based on information provided to it, similar to how humans make decisions in real life. 

Why is AI important? 
Marketers need more time than ever these days because they have so many responsibilities: managing social media platforms; tracking analytics reports; creating new content every day –the list goes on! All of these tasks take up precious hours out of our workday which could be spent on more strategic and productive work. Luckily there are plenty of companies out there helping marketers achieve success through AI-based automation tools.

Are there course materials?
There are no books for this course. Handouts will be distributed on the first day of class. The cost of these materials is included in the course fee.

What are the requirements for the Integrated Marketing Communications Certificate?
To receive the IMC certificate, students must successfully complete three required courses and two elective courses plus one seminar. Follow the link to learn more about the IMC Certificate and review the list of courses.

Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class, with different requirements than courses taken for academic credit.

How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have less than 20 students.

Will I have to write papers and take exams?
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.

What is the difference between a certificate and a certification?
A certificate is earned after completion of a course or a series of courses. Certificates are usually awarded by a training provider or an educational institution. Certification typically includes an experience, an educational component and requires passing an exam. Certifications are awarded by governmental and/or professional agencies and often require recertification to remain certified