This six-week course is ideal for marketing professionals and business owners who want to learn how to measure the effectiveness of their marketing efforts with easy-to-follow, step-by-step instructions and earn their Google Analytics Certification.

You will benefit from this course if you fall into one of the following categories:

• Marketers who need to refresh or learn new skills
• Marketers who want to boost their career with a new job or promotion
• B2B marketers
• B2C marketers
• Small business owners
• Freelancers

• Desirable skills – Employers are looking for marketers who understand how to generate reports and analyze data. Walking into an interview with Google Analytics Certification will demonstrate your ability to understand how potential customers engage with a brand's web properties and make data-backed decisions. These are valuable skills in today's competitive job market.
  If you're a business owner, you need to understand how people interact with your web properties in order to capture more customers, generate leads, and reduce sales time and cart abandonment rates.
   
• Practical, real-world curriculum – Need to provide credible information to your client or your management team to make decisions and influence strategic marketing initiatives? In this class, you will learn how to utilize the Google Analytics platform to set up and generate goals, measure campaign data and build marketing performance reports to make decisions and move your business forward. And, you'll learn it from a marketing professional who incorporates her own experience with established knowledge to provide the learning outcomes you desire.

Class 1: Introduction to Google Analytics

• How Google Analytics works
• How Google Analytics is set up for the best results
• How to set up views and filters to generate the data you need
• Data-based marketing basics

• Navigating Google Analytics like a pro
• How to share reports with your team
• How to set up dashboards and shortcuts to save time without cutting corners

• How to generate the three types of reports you'll need for any report
• How to measure Custom Campaigns
• The secret behind tracking campaigns with URL Builder
• How to use Goals and measure business objectives

• Segment data for insight
• Analyze data by channel
• Analyze data by audience
• Analyze data with Custom Reports

• Creating a measurement plan
• How to provide the answers to common data questions
• What your marketing performance report needs to show for every member of the marketing department

• Course review and next steps
• What to know about Google Analytics Certification

Are there required course materials?
There are no required books for this course. Handouts, templates and video lessons can be downloaded from the course website. The cost of these materials is included in the course fee. 

Is there required software?
You MUST have a Gmail email address to work in Google Analytics. Projects will require the use of free software, including Google Docs and Sheets, and Google Analytics. Instructions on how to use the software will be provided in class.

Is this class very technical?
This class is for someone who has never used Google Analytics or rarely uses the platform. While you don't have to be technical, you should have an understanding of basic digital marketing principles.

Do I need a computer?
You will need access to a computer (Windows or Mac OS X) and a reliable Internet connection.

Do I get DePaul credit for these classes?
No, but some have been approved for continuing education units (CEUs). These classes are professional education classes with different requirements than courses taken for academic credit.

How big is the class?
Class size is limited to allow for a more interactive environment in the virtual classroom. Most classes have about 15-20 students.

Will I have to write papers and take exams?
You will have an assignment each week. You will receive feedback on each of your assignments.

How do I access the online course?
You will be sent a username and password the first week of class.

Will I have to go online at specific times?
Zoom class is held every Tuesday, 5-6 PM CST (First class required attendance. Future class attendance is optional, but encouraged.) 

Course materials are pre-recorded to allow for learn-at-your-pace learning and the ability to pause and rewatch how to do something on the platform. Attend a weekly Zoom call for material review and questions.

Will I receive Google Analytics Certification upon completion of this course?
This is a test preparation course. DePaul University is unable to administer the Google Individual Certification test. You will be sent a link to the test in the final week of the course. It is recommended to take the certification test within one month of the course's completion. Passing the DePaul University Google Analytics Prep Course is not dependent on passing the certification test. They are totally separate.  

Does this program's curriculum meet industry standards?
Google Analytics is currently updating from Google Analytics Universal Standard to Google Analytics 4. Google Analytics 4 will become the required standard on July 1, 2023. At this time, the certification test is still testing based on the Universal Standard platform/layout. Concepts and materials from Google Analytics Universal Standard (the older version) still apply to the new version. This is a certification prep course and will teach the materials as they will allow you to best pass the Google Analytics Individual Certification exam.