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Jacobs & Stone Multichannel Marketing Communications Certificate ProgramThe Ron Jacobs and Bob Stone Multichannel Marketing Communications Certificate Program is designed to help marketers keep up to date on the rapidly changing field of direct, interactive, digital and database marketing. You will learn how SEO, paid search, web analytics, social media, banner advertising, ROI’s, KPI’s, performance tracking and database management are being integrated into the marketing communications system to make its results more measurable. You’ll learn about these new marketing communications techniques and how to build them into a marketing presentation. "This class was by far one of the best classes that I've ever taken. After a couple of years of running my own company, I felt that I should take a class to prepare for my MBA. The Jacobs and Stone certificate more than met my expectations. Every class had experts coming to the classroom or talking to us via satellite. We were learning the latest developments in the multichannel marketing world. Dr. Kelly made the transitions from one topic to another very smooth by always connecting what we were hearing and seeing to the goals of this certificate. In short, everything that you see in the syllabus will be thoroughly discussed in the classroom. You'll also get the best opportunity to network with business leaders as well as colleagues in your industry that are more than happy to share with you their experience." -Reda Chafai "In this ever-changing world of new media, MC2 is the perfect complement for classically trained marketers--enabling you to understand, embrace and integrate new media tools into your marketing plans for maximum effectiveness and efficiency. I was able to put this practical advice to work immediately and keep my credentials up-to-date through this certificate program." -Jill Kahan
Week 1
The Growing Role of Data in Marketing
Social Advertising
Search Engine Marketing
Marketing Creative
Channel Connection & Innovation
Direct Mail / Email / Addressable Media
Final student presentations What are the requirements for the Integrated Marketing Communications Certificate? For More Information, Contact:Jurate MurrayEmail: jmurray9@depaul.edu | Upcoming Class OfferingsJacobs & Stone Multichannel Marketing Communications (MC2) Certificate ProgramDates: 9/14/2022 - 11/2/2022 Time: 6:00 PM - 9:00 PM Location: Loop Campus, 1 E. Jackson #7406 Cost: $1,695.00 Registration Deadline: 09/5/2022 - a $75 late fee will be assessed after this date for late registrations Final Deadline: 09/14/2022 Paper RegistrationIf you wish to register for a class via a paper form, click here. Student PoliciesClick here for a list of our student policies. Contact UsFor general inquiries, please email us or call 312-362-6300. |